Pricing

What is not included

Publishing this list is unusual. We do it because "unlimited support" means nothing, and because you should be able to tell in advance which side of the line a request falls on.

• Your domain name. About $12–15 a year, bought in your name, direct from the registrar. We help you set it up. Keeping it in your name is deliberate — it is what stops this from being a hostage arrangement.
• Building things that are not on your plan. Adding an online store to a Business plan is new work. We quote it, you approve it, then it gets built.
• A full redesign. Your plan keeps the site current. Starting over from a blank page is a new build.
• Writing all your copy. We will edit, restructure and tighten what you send us. Writing an entire site from scratch is a separate job.
• Photography. We will tell you exactly what shots to take and how to take them on a phone.
• Third-party fees. Card processing (Stripe or Square take their percentage), paid email tools, paid stock imagery.
• An online store. A product catalogue, cart and checkout is custom work, quoted separately — it is not part of any plan, including Pro.
• Calendar sync and SMS reminders. Pro's booking sends email confirmations and reminders. It does not sync to Google or Outlook calendars, and it does not text people.
• Google's own verification step. We set up and optimise your Google Business Profile, but Google requires the business owner to complete verification personally.

The terms, plainly

• Prepaid annually. One payment a year, not twelve.
• 12-month minimum. After that it renews annually and you can cancel any time before renewal.
• Prices are locked for as long as you stay. If we raise prices, existing clients keep theirs. The price you start on is the price you keep.
• An update request is one email containing any number of small changes to existing pages, done together — up to about half an hour of work. Your allowance runs by the year, not the month, and resets on your renewal date.
• Stop paying and the site comes offline at the end of your paid term. You keep your domain, and on request we send you a zip of your content and any customer data the site collected, in open formats, within 10 business days. We keep it for 30 days after your term ends, then delete it.
• No setup fee, ever. Not hidden in the first year's price either — year one and year two cost the same.
• If your site outgrows the plan, the provider's extra costs are passed on at cost — see below. Nothing is ever charged without telling you first.
• Send someone our way and we add an update request to your plan. If a business you introduce to us signs up, one extra update request goes into your pool for the year, on top of your allowance. No cash, no affiliate scheme, no tracking links to remember — just tell them to mention you, or tell us.

If you outgrow your plan

Every plan assumes normal small-business usage, and nearly every site stays comfortably inside it. But hosting, email and database capacity are bought from providers, and a site that grows big enough starts costing real money at that level.

If yours does, here is exactly what happens. We show you the provider's own bill and pass the extra through at cost — we add nothing to it. We tell you before anything is charged, never after, and you decide: pay it, change how the site works to stay inside the plan, or move on. Growing enough to trigger that conversation is a good problem, and we would rather have it in the open than quietly absorb the cost until we can't.

So you can check for yourself, normal usage means roughly:

• Up to 10,000 form submissions, bookings or customer logins a month
• Up to 3,000 automated emails a month — receipts, confirmations, reminders
• Up to 5 GB of images, files and stored customer data

Those are generous. A busy local business typically uses a small fraction of them, and ordinary visitors reading your pages don't count toward any of it. If you are anywhere near, we will have told you long before you arrive.